"Home Furnishings in the United Arab Emirates" Published

2014 was characterised by the high rise in the cost of living in the United Arab Emirates. In the middle of 2014, Abu Dhabi removed the rental prices cap that limited the possible increase of rent prices for existing tenants up to 5%, this caused a spike in rental prices in the capital. At the same time, despite the rental price cap in Dubai, the big population influx and economic prosperity of the Emirate led the prices of real estate to hike by 14%, according to the preliminary research published by Colliers International. Other Emirates experienced price increases although at lower rate. In total, during the year, the United Arab Emirates saw an intensive flurry of real estate market activity that positively affected the overall sales of home furnishings as well.

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Competitive Landscape

Home furnishings in the United Arab Emirates operates in a rather complex environment. In terms of retail outlets, the category is mainly divided by a comparatively small number of domestic and international retail chains. However, in terms of brands, the category is very fragmented, as apart from IKEA, most retailers either offer a portfolio of different brands or a mixture of different brands and private label portfolios.

Industry Prospects

Modern furniture combined with functionality and fitted for smaller spaces is expected to be the key feature of the future home furnishings category in the United Arab Emirates. Along with it, further consumer segmentation is expected, in order to reach the deeper market penetration and higher growth rates, especially with the booming middle class. At the same time, aspirational consumers are set to continue seeking unique and better quality products as well as prominent brands. Finally, the traditional Arab interiors are expected to continue to diverge from their cultural roots due to the bigger exposure to the international footprint and changing fashion perception.

Home Furnishing Market Research

Analyse key trends and developments in United Arab Emirates for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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