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Home furnishings in the United Arab Emirates operates in a rather complex environment. In terms of retail outlets, the category is mainly divided by a comparatively small number of domestic and international retail chains. However, in terms of brands, the category is very fragmented, as apart from IKEA, most retailers either offer a portfolio of different brands or a mixture of different brands and private label portfolios.
Modern furniture combined with functionality and fitted for smaller spaces is expected to be the key feature of the future home furnishings category in the United Arab Emirates. Along with it, further consumer segmentation is expected, in order to reach the deeper market penetration and higher growth rates, especially with the booming middle class. At the same time, aspirational consumers are set to continue seeking unique and better quality products as well as prominent brands. Finally, the traditional Arab interiors are expected to continue to diverge from their cultural roots due to the bigger exposure to the international footprint and changing fashion perception.
Home Furnishing Market ResearchAnalyse key trends and developments in United Arab Emirates for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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