"Hair Care in Georgia" Published

The main trend in 2012 was that almost all the leading players expanded their product lines by offering wide ranges of hair care products in the form of protective creams, nutritive masks and lotions separately for different types of the hair. These products benefited from high visibility on shelves and a more active performance in 2012, and provide additional effects for hair, such as a shiny, healthy effect. They are mainly sold under highly reliable brands, which used their already well-established brand names for these relatively new product formats.

Competitive Landscape

In 2012 the leader in hair care was The Procter & Gamble Co, holding a 21% value share with its brands Head & Shoulders, Pantene Pro-V, Wash & Go, Wellaflex, Wellaton, Londa, Wella, Koleston and Lifetex. L'Oreal Groupe accounted for a 16% value share with its Elseve, Garnier Fructis, L'Oreal Professionnel and Garnier Color Naturals brands. Unilever Group held a value share of 9% in 2012, benefiting from its Sunsilk, Dove, Timotei and Clear brands. These brands are highly recognised thanks to strong advertising, a good distribution policy and high affordability. Consumers are confident about these brands, thus ensuring consumer loyalty.

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Industry Prospects

Along with the predicted increase in incomes during the forecast period, it is expected that consumers will be attracted by products for more specific use in hair care, such as various kinds of protective creams and nutritive hair masks. There might also be an increase in the production of brands with organic maintenance (added minerals) which also makes head skin healthier.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Georgia?
* What are the major brands in Georgia?
* Which types of styling agents are most common?

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