"Hair Care in Belarus" Published

The demand for hair care is supported by two trends ??" increasing interest in natural ingredients and bigger packaging. Consumers are becoming more educated and aware of products’ ingredients, read labels, searching for natural components and for absence of harmful ingredients, which are in line with the trend for health and wellness. Larger bottles are becoming more popular, as such packaging represents good value-for- money.

Competitive Landscape

Henkel AG & Co KGaA led hair care in 2014 with 19% value share. The company also witnessed the highest in share, gaining half a percentage point. The leading position of the company and the increase in sales in 2014 was due to the strong recognition of its brands, presence in all key areas of hair care, as well as in strong support of sales by ongoing promotion and advertising.

Industry Prospects

Hair care is predicted to record a value CAGR of 2% at constant 2014 prices over the forecast period. Hair care is predicted to remain the largest category in beauty and personal care in Belarus, with products considered essential by the majority of consumers. Although it is heading towards maturity in volume sales, there is room for future growth in a number of “essential” categories, with the development of specific products, and in the “non-essential” categories by increasing the consumer base. The growth is expected to stem from increasing share of more expensive products in urban areas, from the increasing consumer base and the per capita consumption of products in rural areas.

Full Report Details at
- http://www.fastmr.com/prod/1056120_hair_care_belarus.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Hair Care in?Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Belarus?
* What are the major brands in Belarus?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?



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