"Hair Care in Azerbaijan" Published

Towards the end of the review period hair care benefited from a rise in economic confidence. As disposable income levels rose consumers became more inclined to purchase a wider range of hair care products, benefiting areas such as styling agents. In addition, many consumers traded up. There was also an improved performance for higher-priced product areas such as hair loss treatments and medicated shampoos.

Competitive Landscape

Atropatena Ltd led hair care with a 20% value share in 2014, distributing the brands of Henkel. The leading company operates in all key hair care categories, as well as having strong and widely recognised brands supporting sales with substantial advertising campaigns. The main popular brands are Gliss Kur, Schauma and Syoss.

Industry Prospects

Over the forecast period novelties and professional positioning will remain the main drivers within hair care. Consumers are expected to turn to effective solutions that are applicable to their special requirements. Naturalness, aroma (combination of exotic fruits, for instance) will become even more important.

Full Report Details at
- http://www.fastmr.com/prod/1014753_hair_care_azerbaijan.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Azerbaijan?
* What are the major brands in Azerbaijan?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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