The improving consumer welfare as well as the growing average income level, stimulates consumers to choose the gardening products based on rational quality and value-for-money aspects. Therefore, such categories like growing media, horticulture and pots and planters are highly fragmented, with limited shares held by international brands. At the same time, gardening equipment is more concentrated and is led by world-wide known brands, such as Black & Decker, Gardena or Makita.
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The urban gardening trend in the United Arab Emirates is expected to expand however, on a moderate scale and mainly among western expats. In the meantime, the overall development of gardening is expected to be shaped by the cost of professional gardening services in the United Arab Emirates. According to the industry sources, the more active category development is expected around the time the price for professional gardening services reaches double the current level, therefore, neither in the short term nor in the long term perspective is Euromonitor International expecting gardening to grow at a faster pace than during the review period.
Gardening Market ResearchAnalyse key trends and developments in United Arab Emirates for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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