"Gardening in the United Arab Emirates" Published

From: Fast Market Research, Inc.
Published: Wed Sep 02 2015

Gardening is rather poorly developed among people in the United Arab Emirates, mainly because of the general population structure, where around 90% of the population are expats, who mainly live in rented premises with no garden or extremely limited gardening area. Secondly, the considerably cheap price of gardeners and home help, encourages customers of the gardening category to employ professional services, assuring a full range of services, such as mowing the lawn, watering, planting and pruning plants for less than US$5 per hour.

Competitive Landscape

The improving consumer welfare as well as the growing average income level, stimulates consumers to choose the gardening products based on rational quality and value-for-money aspects. Therefore, such categories like growing media, horticulture and pots and planters are highly fragmented, with limited shares held by international brands. At the same time, gardening equipment is more concentrated and is led by world-wide known brands, such as Black & Decker, Gardena or Makita.

Full Report Details at
- http://www.fastmr.com/prod/1038522_gardening_united_arab.aspx?afid=302

Industry Prospects

The urban gardening trend in the United Arab Emirates is expected to expand however, on a moderate scale and mainly among western expats. In the meantime, the overall development of gardening is expected to be shaped by the cost of professional gardening services in the United Arab Emirates. According to the industry sources, the more active category development is expected around the time the price for professional gardening services reaches double the current level, therefore, neither in the short term nor in the long term perspective is Euromonitor International expecting gardening to grow at a faster pace than during the review period.

Gardening Market Research

Analyse key trends and developments in United Arab Emirates for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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You may also be interested in these related reports:

- Apparel Retail in United Arab Emirates
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