"Gardening in Indonesia" Published

Gardening includes a number of activities such as mowing, planting seeds and applying fertiliser. Many middle-to-upper-income homeowners prefer to engage professional services to come once or twice a month to tend their garden. However, in rural areas and on the outskirts of urban areas, where there is plenty of lands available, each household can own from a few hundred square meters up to few hectares of land and make a living from gardening.

Competitive Landscape

Gardening categories such as horticulture remain fragmented. Generic horticulture and pots and planters products are sold at these street stalls. Modern chained gardening retail stores include Trubus Mitra Swadaya PT, which has approximately 20 branches across Indonesia. The company, which is also well known for its magazine and website, offers private label horticulture products such as seeds and fertilisers. In 2014, brand awareness of Trubus increased and it led horticulture with 7% of retail value sales.

Full Report Details at
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Industry Prospects

Due to increasingly busy urban lifestyles, time spent on gardening is expected to reduce and gardening will remain a low-priority leisure activity except among keen hobbyists. Lawn mowers ??" practical products that can help to save money and time ??" is expected to register a retail value CAGR of 6% (constant 2014 prices) over the forecast period. As houses will become smaller, there will be less space for gardening in the cities, and as a result pots and planters is expected to register a stronger retail value CAGR (constant 2014 prices) over the forecast period than other gardening products.

Gardening Market Research

Analyse key trends and developments in Indonesia for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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