Ongoing economic difficulties in Slovenia weakened consumers’ purchasing power and thus consumers changed their buying habits to planned and rational ones. Frugality became more important than ever and as a result, consumers bought mostly essential products and all non-essential items were withdrawn from their shopping lists. This trend affected overall beauty and personal care and therefore resulted in fragrances’ decline.
Competitive Landscape
Orbico doo retained its leading position in fragrances in 2014, registering value share of 51%. The company showed steady development and managed to increase its presence by gaining half a percentage point. Procter & Gamble has a wide portfolio of fragrances, being present in both mass and premium segments. Its most popular brands are Puma, Tom Tailor, Dolce & Gabbana pour Homme and Hugo Boss Essence De Femme. Ranked second was Everet International doo with stable value share of 8%, which represents such brands as Chanel, Armani and others.
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Industry Prospects
Fragrances is expected to show development aligned with the economic situation in the country. While consumer budgets will be restricted and frugality will be an important factor, fragrances is perceived to be non-essential and will continue to lose sales; however, once the economy stabilises, fragrances is expected to show positive development and slowly regain lost sales.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Slovenia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Fragrances in Slovenia?
* What are the major brands in Slovenia?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?
Reasons to Get this Report
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"Fragrances in Slovenia" Published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001