"Food Preparation Appliances in Saudi Arabia" Published

The increasing number of cooking programmes shown on local and regional television channels throughout the day, as well as the growing popularity of celebrity chefs, fuelled the growth of food preparation appliances in 2015. Consumers are being encouraged to experiment in the kitchen and they are opting to prepare different and more complicated ?meals, which in turn is leading to an increase in demand and sales for food preparation appliances.

Competitive Landscape

Ahmed Abdulwahed Trading Co leads food preparation appliances with a volume share of 23% in 2015. The ?company benefits from the strength of its three flagship brands ??" Kenwood, Braun and De’Longhi ??" which have strong internationally-recognised ?names and enjoy strong brand loyalty and trust amongst consumers, as well as offering a wide variety of models. However, Philips, from United Yousef M Naghi Co Ltd, is the leading brand with a volume share of 22% in 2015. Philips is a very well-known and trusted brand within food preparation appliances. Its strength lies in its long-standing presence in Saudi Arabia, coupled with its frequent ?television advertising on local and regional channels.?

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Industry Prospects

Growth in food preparation appliances is expected to remain healthy over the forecast period, with a volume CAGR of 3% and a constant 2015 value CAGR of 2% predicted. Growth will likely mainly be driven by the expected increase in the number of religious tourists over the forecast period. This will be fuelled by the government’s efforts to improve the country’s tourism infrastructure in an attempt to attract more tourists. Also, with disposable incomes set to continue rising within the country this will fuel sales of more premium and multifunctional food preparation appliances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Food Preparation Appliances in?Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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