"Dog Food in Ireland" Published

Based on provisional 2014 estimates, dog food is likely to register 2% growth in value terms with sales estimated at €83 million. With mixed economic fortunes being predicted for the year, consumers can be divided into two groups, those who have cut back completely and only have the budget for economy brands and those who are not willing to compromise on their dog’s nutritional needs and continue to opt for the highest quality products.

Competitive Landscape

Mars continued to lead brand sales of dog food in 2013 with a 44% retail value share. While its sales remained strong and it continued to lead with the success of its Pedigree brand, sales were down by over two percentage points on 2012. This was likely due to consumers switching to economy and premium brands with mid-priced brands losing out slightly. However, the Pedigree brand is well trusted and is still considered to be the top of all mid-priced range products. The company continued to work on its branding through promotional campaigns, such as the Pedigree Adoption Drive, which encourages the rehoming of abandoned pets.

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Industry Prospects

A value CAGR of less than 1% at constant 2014 prices is expected for dog food over the forecast period to reach €84 million by 2019. Volume sales will continue to post better performance with a CAGR of 2% likely over the period. Value for money will be a key consideration for most consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Dog Food in?Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Ireland?
* What are the major brands in Ireland?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

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