"Dog Food in Greece" Published

Provisional estimates for 2015 suggest that both volume and value growth will be negative in dog food. The anticipated volume decline in dog food is expected be low at 1% and can be attributed to the decline in the number of pet dogs in Greece. The value decline is expected to be steeper, as premium brands slowly lose value share in dog food as the economic recession continues to compromise spending on dog food in the country.

Competitive Landscape

Minor fluctuations are expected to occur in the value shares of the various manufacturers and brands in dog food in Greece in 2015. The category is set to become more fragmented as the penetration of economy dog food increases. This trend is likely to work in favour of Greece’s domestic dog food manufacturers, the majority of which continued to focus on economy dog food.

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- http://www.fastmr.com/prod/1056294_dog_food_greece.aspx?afid=302

Industry Prospects

Migration to dry dog food is set to continue over the forecast period yet the decline in sales of wet dog food will slow as the introduction of BARF helps balance the losses from traditional wet dog food. BARF however will continue to appeal to a very niche base of affluent pet owners given the very high cost of the products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Dog Food in?Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Greece?
* What are the major brands in Greece?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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