"Dishwashing in Sweden" Published

Despite growing dishwasher sales, volume sales of dishwashers grew by 3% to 263,500 units in 2014, hand dishwashing remains commonplace. This can be attributed to the increasing number of single households in Sweden. Single households have less need for dishwashers than other household types.

Competitive Landscape

Procter & Gamble Sverige AB led sales in 2014 with a retail value share of 39%. This was a slight increase on 2013 results. The main reason behind the leading position of the company was the ownership of the popular brand Yes, which has a history in Sweden that dates back over 50 years. Yes is the Swedish name for the international brand Fairy. The popularity of the Yes brand on the market is emphasised by the fact it won the 2014 Evimetrix Swedish Brand Award for Sweden’s strongest brand in the category laundry and dishwashing.

Industry Prospects

Growth in the number of single-person households is likely to influence forecast period sales developments. While cost and price considerations will weigh heavy in the purchasing decision, there are other influences at play, within the context of the home as a refuge: what will help make the most of limited space and time? As dishwashers are considered an unnecessary consumer appliance for single households, demand for hand dishwashing is likely to remain stable over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Dishwashing in?Sweden market research report includes:

* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Sweden?
* What are the major brands in Sweden?
* What is the dishwasher penetration rate in Sweden?
* What are the key new product launches in the dishwashing products market?

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