"Dishwashing in France" Published

In 2015, volume sales of dishwashers increased by 2% and acted as the main catalyst for volume and value growth in automatic dishwashing detergents and additives. Additional value growth also came from hand dishwashing detergents in spite of declining volume; this was mainly driven by value-driving novelties, such as Paic Integral 5 and Mir Secrets, and consumers increasingly switching to more expensive green brands.

Competitive Landscape

With a 34% total value share, Unilever led dishwashing sales in 2015, thanks to the leading position of its Sun brand in automatic dishwashing. Sun is the premier sales contributor in all three formats of automatic detergents as well as dishwashing additives. Reckitt Benckiser (16% value share) and Colgate-Palmolive (12%) were the two immediate challengers to Unilever.

Industry Prospects

Over the forecast period, dishwashing is set to record volume and value CAGRs of 1%. This growth potential is primarily linked to the low household possession rate of less than 60% for dishwashers; as per Euromonitor International’s syndicated research in consumer appliances, volume sales of dishwashers are set to record a CAGR of 1% over the next five years. Thanks to the successful valorisation strategy implemented by manufacturers, the outlook for dishwasher value sales is set to be slightly better than volume.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in France market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in France?
* What are the major brands in France?
* What is the dishwasher penetration rate in France?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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