"Dishwashing in Colombia" Published

In Colombia, dishwashers are not common appliances, and according to Euromonitor International, only 4% of households had a dishwasher in 2014. As a result, automatic dishwashing remained a niche category in Colombia, with powder formats as the most common presentation, but with tablets and liquids gaining ground in modern retailers. Regarding dishwashing additives, this is a less-developed category, with brighteners being the most popular type of product.

Competitive Landscape

Colgate-Palmolive & Cia continued to lead dishwashing in 2014, recording a 40% value share. Axion, its flagship brand, continued to hold a strong position with consumers, and there was development of the liquid version in self-standing pouches.

Industry Prospects

Sales of dishwashing are set to grow at a CAGR of 3% at constant 2014 prices over the forecast period. The positive performance will be due not only to an increase in volume sales, as the category is mature and volume sales will grow at similar rates to over the review period, but also by the migration from solid to liquid formats, which have higher unit prices.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Colombia?
* What are the major brands in Colombia?
* What is the dishwasher penetration rate in Colombia?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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