"Dishwashers in Singapore" Published

The economic slowdown in 2013 improved in 2014, but not enough to encourage consumers to purchase luxury appliances like dishwashers. The growth of built-in dishwashers purchased directly from construction companies is driven by the growth of private homes in Singapore in the form of both landed property and condominiums. Freestanding dishwashers however, recorded flatter growth as consumers were still not convinced of its benefits. However, the growth in 2014 was stronger than in 2013 due to consumers’ increasing need for convenience.

Competitive Landscape

BSH Home Appliances continued to lead dishwashers in 2014 with 37% volume share for its Bosch brand, followed by Fisher & Paykel at 21%, then Electrolux and Brandt at 15% and 12% respectively. Bosch is well-known in Singapore to be a provider of good-quality appliances at affordable prices. In 2014, it introduced a new model in the freestanding format with A++ energy rating and a water saving feature. Most of its freestanding models are slimlined, appealing to shoebox households. It also boasts a new built-in model with A+++ energy rating. Hence for Bosch, it manages to attract consumers by offering energy saving models which will encourage savings in the long run.

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Industry Prospects

As the economy continues to improve over the forecast period, dishwashers will see an improvement in volume sales as consumers are less hesitant in purchasing premium products and their habits are less thrifty. The sales of private homes will also see growth, bolstering the sales of dishwashers in the built-in format. Freestanding dishwashers will also be more attractive since there are a variety of formats available.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Singapore?
* What are the major brands in Singapore?

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