"Depilatories in Bolivia" Published

During 2011, the various initiatives undertaken by the companies operating in depilatories in Bolivia to widen the distribution of their products boosted growth in the category. However, during 2012 the distribution of depilatories took a step backwards. The availability of depilatories brands which had previously improved their distribution earlier in the review period was reduced through both modern and traditional retail channels.

Competitive Landscape

Corporación Belcorp Bolivia remained the leading player in depilatories in Bolivia during 2012 with a 41% value share. The company’s depilatories are sold at higher than average unit prices, which contributed to the company’s leadership in the category during 2012. Demand for depilatories is limited mainly to Bolivia’s middle-income and high-income consumers. However, Corporación Belcorp has a strong direct sales team which is able to target consumers throughout the country, which was another major reason for the company’s very strong performance in the category during 2012.

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Industry Prospects

The momentum captured by depilatories in 2011 raised great expectations for sales of depilatories during the forecast period. Nonetheless, these expectations were not realised, for several reasons. The first of these is the lack of marketing support for brands which were launched in new retail channels, which hampered the category’s performance. The second is that the distribution of hair removers/bleaches and women’s pre-shave continues to be dominated by direct selling companies. Store-based retailers have therefore been unable to reach the majority of Bolivian consumers. As such, depilatories is expected to increase in constant value at a CAGR of 4% over the forecast period, with this growth most likely to be driven by the country’s leading direct selling companies, which maintain very strong positions in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Depilatories in?Bolivia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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