"Deodorants in Azerbaijan" Published

The deodorants category is gradually approaching saturation. This product is well known among consumers, while rapid expansion of chained supermarkets/hypermarkets into smaller towns and sometimes rural areas ensures that deodorants are available to almost all the population. This factor, together with active promotion of deodorants on TV, has allowed the category to record positive dynamics. The other stimulation of the category was a result of the increasing number of products with sophisticated properties and successful advertising campaigns. An example of these products was Nivea Stress Protect. This product is available for both men and women and claims to help users avoid sweating even during the most stressful situations.

Competitive Landscape

Colgate and Improtex continued to lead in 2013, accounting for a 36% combined value share. The companies maintained their leading positions due to well-known brands such as Lady Speed Stick, Mennen, Rexona, Axe and Dove, which are actively supported by various promotional campaigns. In terms of branding, Lady Speed Stick is the leader with a value share of over 14% in 2013, while the second-largest brand, Fa from Atropatena Ltd (GBO Henkel), took nearly 9%.

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Industry Prospects

Over the forecast period the growth of deodorants will be supported by rising incomes and continuously changing perceptions of hygiene, especially among men. The main focus will on promotion of the most effective features of deodorants, such as long-lasting effects and no stains on clothing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Azerbaijan?
* What are the major brands in Azerbaijan?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

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