"Computers and Peripherals in Israel" Published

Israeli consumers typically consider desktop and laptop computers to be more ‘serious’ computing devices than tablets. Tablets are often seen as complementary devices to computers which enable people to complete their work while away from home, but which are very rarely the primary devices on which they perform their work.

Competitive Landscape

OMS (Israel) Ltd led computers and peripherals in 2015 due to strong consumer recognition of its HP brand, its wide product variety and the high perceived quality of its HP brand in computers. Moreover, HP computers and peripherals are widely available in most electronics and appliance specialist retailers outlets in Israel. The iDigital Store Ltd experienced the highest decrease in volume share in the category in 2015 due to the high prices charged for its Apple products.

Industry Prospects

Israeli consumers are generally purchasing fewer computers and peripherals than they did previously. Instead of purchasing desktop computers, laptop computers, smartphones and tablets, they are more likely to purchase large-screen smartphones.

Full Report Details at
- http://www.fastmr.com/prod/1097530_computers_peripherals_israel.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Israel?
* What are the major brands in Israel?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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