"Colour Cosmetics in Kenya" Published

Rising income levels among middle-income consumers and growth in consumer knowledge of cosmetic use boosted volume and value growth in colour cosmetics in 2014. In addition, the increased availability of various products offered under major international brands in the category which distribute their own products locally, higher international exposure among Kenyan consumers and the greater affordability of some products all played a role in terms of boosting growth in the category in 2014.

Competitive Landscape

Sleek International and Collection 2000 were the leading players in colour cosmetics in 2014, with value shares of 11% and 9% respectively. Lintons Beauty World and L’Oréal East Africa followed closely behind, each with a value share of 6%.

Full Report Details at
- http://www.fastmr.com/prod/1023541_colour_cosmetics_kenya.aspx?afid=302

Industry Prospects

The growing adoption of Western culture among Kenya's middle-income consumers, rising levels of international travel and the increasingly wide product portfolios in colour cosmetics mean that there is ever-wider product variety in the category and this is expected to continue promoting growth over the forecast period. Additionally, rising disposable income levels and growing brand loyalty are set to drive volume and value sales of colour cosmetics throughout the forecast period, with a 1% value CAGR expected in constant 2014 terms over the forecast period

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Colour Cosmetics in?Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Colour Cosmetics in Kenya?
* What are the major brands in Kenya?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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