"Childrenswear in the US" Published

Current value sales of childrenswear grew by 2%, to reach US$29.7 billion in 2015. Girls’ apparel was the largest category of the total childrenswear market, holding 38% of the total childrenswear value sales in 2015. Boys’ apparel is the second largest category, accounting for 32% value share of total childrenswear, followed by baby and toddler wear with the remaining 30%.

Competitive Landscape

Childrenswear is highly competitive as a result of its fashion orientation, a mix of branded and private label manufacturers as well as large and small producers, and a wide range of distribution channel networks.

Industry Prospects

There will be no major demographic changes in child population in the US over the next five years. The birth rate is set to slightly fall from 12.4 births per 1,000 in 2015 to 12.3 in 2020. Despite the slight drop in birth rate, the actual number of births is expected to increase to 4.1 million live births in 2020, 3% more than in 2015. The population aged 0-3 is expected to represent 16.1 billion or 5% of total population in 2020, whilst the population aged 4-14 is expected to decline to 44.9 billion or 13% of total population in the same period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Childrenswear in?USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in USA?
* What are the major brands in USA?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

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* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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