"Bath and Shower in the US" Published

Bath and shower is dominated by soap, the sales of which totalled US$6.4 billion in 2015 to account for an 83% share of the category. Overall sales of soap grew by 3% in current value terms as Americans continued to place great importance on personal cleanliness. Liquid soap posted the strongest current value growth of 6%, fuelled by the popularity of hand sanitizers and natural products, both of which strongly outperformed liquids in general. Bar soap suffered a decline in sales as consumers...

Euromonitor International's Bath and Shower in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage:Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Full Report Details at
- http://www.fastmr.com/prod/1172065_bath_shower_us.aspx?afid=302

Reasons to Get this Report

* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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