"Away-From-Home Tissue and Hygiene in South Korea" Published

From: Fast Market Research, Inc.
Published: Tue Jul 28 2015

AFH tissue continued showing premiumisation with a corresponding rise in current unit price. For example, the hotel and catering industry prefers two- to three-ply toilet tissue for customersí satisfaction. The design of napkin and prints for hotel and restaurantsí brand name on AFH napkins were used as a means for napkins being the face of restaurants and hotels. These days, young consumers enjoy Social Networking Service(SNS) and posting their photo taken in restaurants and hotels on blogs, and trend which can help build a restaurant or hotelís reputation through the internet. As a result, hotel and catering industry players tend to take great care about the quality of napkins they use for table settings.

Full Report Details at
- http://www.fastmr.com/prod/1023831_awayfromhome_tissue_hygiene.aspx?afid=302

Competitive Landscape

Yuhan Kimberly Co and KleanNara Co are considered the leading players in value terms in retail tissue and hygiene. Although they provide products at more expensive unit prices based on brand reputation built among consumers, AFH channels choose the two playersí products and display them with a dispenser which has the brand name written on it for customersí satisfaction. By providing brands which customers are familiar with, hotels and catering industry particularly can provide more customer satisfaction. In addition, two leading players in retail too have strong distribution networks to distribute plus smooth production systems, which can be very important to hotels and catering industry.

Industry Prospects

AFH hygiene and tissue are expected to increase by a CAGR of 10% and 1% respectively in volume terms over the forecast period. As economic conditions are expected to gradually recover without any large fluctuations, the expenditure on retail tissue by business/industry and hotels and the catering industry is predicted to be maintained. The increasing number of offices, hospitals and public places due to the slow development of industry and the economy will affect the constant value and volume of AFH tissue leading to positive growth rates.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Away-From-Home Tissue and Hygiene in?South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares

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You may also be interested in these related reports:

- Tissue and Hygiene in South Korea
- Tissue and Hygiene in South Africa
- Retail Tissue in South Korea
- Away-From-Home Tissue and Hygiene in South Africa
- Sanitary Protection in South Korea

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Contact Name: Bill Thompson
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