"Away-From-Home Tissue and Hygiene in Kenya" Published

From: Fast Market Research, Inc.
Published: Wed Apr 15 2015

Economic growth is supporting sales growth for away-from-home tissue and hygiene in Kenya. The country is seeing strong development in business in major cities, with a growing presence for global companies. Rising disposable income levels are also encouraging mid- to high-income consumers to eat out more frequently, with this in turn resulting in a growing number of high-quality restaurants opening in cities. A growing sense of affluence is also encouraging consumer investment in private healthcare. The major customers for away-from-home tissue and hygiene are meanwhile global companies, upmarket restaurants and hotels and private healthcare players, these trends all benefited sales at the end of the review period. Growth is also benefiting from the widening presence of public toilets in towns and strong development in shopping malls, which increasingly offer public toilets stocked with toilet paper.

Full Report Details at
- http://www.fastmr.com/prod/978187_awayfromhome_tissue_and_hygiene_in_kenya.aspx?afid=302

Competitive Landscape

Chandaria Industries is the leading supplier of AFH tissue in Kenya, benefiting from its domestic production facilities, which enables the company to offer low prices. The company also benefits from its highly-efficient distribution network, which aims to deliver each order within 48hrs of purchase. In addition, the company benefits from the high-quality image of its Velvex toilet paper and napkins, with these consequently being the brand of choice for major consumer foodservice players, hotels and businesses.

Industry Prospects

Away-from-home tissue and hygiene is expected to continue to see slow sales growth in the forecast period, with a volume CAGR of 2% being in line with review period growth. Growth will continue to be supported by economic growth and growing foreign direct investment in the country. Growth will also continue to be supported by a growing number of upmarket restaurants in major cities, as mid- to high-income consumers eat out more frequently. Growth in the provision of private healthcare will also support growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Away-From-Home Tissue and Hygiene in?Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares

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