"Air Care in the Philippines" Published

Current value growth in air care slowed down during 2015 considerably. GDP growth in the Philippines in 2015 stood at just 5.8%, down from 6.1% in 2014, which led many consumers to become more cautious in their spending. This had an adverse impact on the performance of air care, a category of products which are considered to be optional for many consumers.

Competitive Landscape

SC Johnson & Son Inc (Philippines) retained the leadership of air care in 2015 despite the slight decline seen in its value share as it remained on 57%. This marginal value share declined was due to the company further streamlining its electric air fresheners portfolio, which had a negative impact on sales in the category and the performance of SC Johnson & Son over the course of 2015. On the other hand, the company’s established presence has enabled it to maintain leadership in all air care categories, with the exception of other air care.

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Industry Prospects

Air care is expected to register positive value growth in the Philippines in constant 2015 terms over the forecast period, albeit at a slower pace than the growth recorded in the category over the review period. The anticipated discontinuation of electric air fresheners during the first half of the forecast period is set to be the main reason for the overall slowdown expected in sales of air care. Furthermore, the non-essential nature of air care products is also set to place limits on the desire of consumers to purchase these products as they might continue to reduce their spending on these items if the Philippine economy does not perform well.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Philippines?
* What are the major brands in Philippines?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?

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