"Air Care in South Korea" Published

A major social trend associated with air care in South Korea is the expanded perception of fragrance in daily lives. Unlike when fragrance was only limited to body perfumes, younger consumer groups pay attention to fragrances in living areas as well as a means to refresh and heal daily fatigue and stress. As a result, the popularity of aromatic candles and new formats of diffusers grew explosively in 2015. The main users of these fragrance products are women in their 20s and 30s who lead new consumption trends. The increased number of speciality stores for such products has also contributed to higher interest in and sales of fragrance products. Aromatic candles are largely imported brands which command premium prices although domestic brands with affordable prices are becoming more available. Fragrance marketing is also being highlighted as other personal care products such as shampoo and body washes also incorporate premium perfume fragrances for higher appeal.

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Competitive Landscape

Bullsone Co Ltd, a domestic player in automotive products, became the new top player in air care in 2015. Bullsone was the leading player in car air fresheners for the whole of the review period and its value sales continued robust growth in accordance with the impressive growth in demand for car air fresheners. As a result, the company leapt to the number one position in 2015 from its third rank of the previous year. Car air fresheners recorded the highest current value growth in 2015 (with 19%) and throughout the entire review period.

Industry Prospects

The forecast period performance of air care is optimistic with value growth at a 5% CAGR in constant 2015 terms. A large portion of value growth will come from higher average unit prices as air care develops further and more premium products become available.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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