"Air Care in Israel" Published

From: Fast Market Research, Inc.
Published: Tue Apr 14 2015


Electric air fresheners is driving growth within air care. It saw the fastest growth throughout the review period, and has been the most successful category in terms of innovation. This is the result of consumers choosing more expensive electric air fresheners which provide constant protection for an extended period of time by automatically releasing fragrance when motion is detected nearby.

Competitive Landscape

The Sano brand from Sano Brunoís Enterprises led air care in 2014, accounting for a 43% share of value sales. Sano is a long-standing player in the category, and the single largest domestic company by far, and has a trusted brand. Reckitt Benckiserís Air Wick brand was the next strongest in air care in 2014, with a 35% share in value terms. Reckitt Benckiser has been able to compete well with Sano by holding an 81% value share in electric air fresheners due to innovation.

Full Report Details at
- http://www.fastmr.com/prod/977639_air_care_in_israel.aspx?afid=302

Industry Prospects

Consumers are moving towards electric air fresheners, and this is the main engine for growth in air care. This is because these products are not only convenient, since they simply need to be plugged in and refilled, but only activate when necessary, rather than operating when the room is empty.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Israel market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Israel?
* What are the major brands in Israel?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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