"Air Care in Canada" Published

From: Fast Market Research, Inc.
Published: Fri Jun 20 2014


The introduction of new fragrances and the rising sales of system refills supported value sales growth in air fresheners in 2013, though a shift to more price-competitive mass channels constrained overall value growth. The rising popularity of car air fresheners underpinned category growth as the leading brands of home air fresheners expanded their range of newly introduced clip air fresheners designed specifically for cars and the number of retail SKUs increased.

Competitive Landscape

SC Johnson & Son Ltd and Reckitt Benckiser Canada Inc are the leading producers in the category, accounting for value shares of 34% and 33% respectively in 2013. The well-established Glade brand from SC Johnson & Son and Air Wick from Reckitt Benckiser underpin the leadership positions of the two companies, as each brand offers products across all air freshener formats, are available across all retail distribution channels and are supported by wide marketing initiatives.

Full Report Details at
- http://www.fastmr.com/prod/836517_air_care_in_canada.aspx?afid=302

Industry Prospects

Air care is expected to increase by a constant value CAGR of 2% over the forecast period to reach sales of C$301 million by 2018, with growth driven by product innovation, leading to increased usage and rising household penetration. Innovation is expected to continue in the industry, as seen over the review period with Air Wick Odor Detect, Glade Wax Melts and clip car air fresheners from the three leading producers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Canada market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Canada?
* What are the major brands in Canada?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Contact Name: Bill Thompson
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