"Non-Store Retailing in Kenya" Published

Non-store retailing recorded current value growth of 13% in 2014. Although the channel only accounted for 1% of total retail value sales in the country, it outperformed store-based retailing. Non-store retailing in Kenya continued to be driven by internet retailing in 2014, with retailers increasingly investing in their digital presence by offering online retailing platforms. Consequently, internet retailing posted the most dynamic performance of 14% in current value terms. Growth can be largely attributed to the increasing internet penetration in Kenya.

Competitive Landscape

Direct seller GNLD Kenya led the channel in 2014 with a value share of 10%. The company has been operating in the Kenyan market for some time and continues to benefit from a strong sales network. Additionally, GNLD Kenya is a trusted name among Kenyan consumers as a result of its skin care and herbal/traditional products. These products are imported and are perceived to be of a high quality. The company continues to engage in marketing initiatives designed to introduce new consumers to its business.

Full Report Details at
- http://www.fastmr.com/prod/975036_nonstore_retailing_in_kenya.aspx?afid=302

Industry Prospects

Non-store retailing is expected to post a value CAGR of 8% at constant 2014 prices over the forecast period, with channel growth largely expected to be driven by the rising penetration of internet retailing. Wider education and increasing internet penetration will be the key factors supporting the channel’s performance. The number of online retailing platforms is expected to continue to grow. Many businesses already have websites and they are expected to seek to better capitalise on these in the future so that they can sell their products and services both online as well as offline. Grocery retailers are increasingly investing in internet retailing, a trend that is expected to continue over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Store Retailing industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Store Retailing industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Store Retailing in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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