"Mixed Retailers in Ukraine" Published

During the last few years of the review period, Ukrainians considered mixed retailers as a good alternative for other non-grocery retailers as mixed retailers consisted entirely of variety stores, which offer cheap products. However, the development of modern retailing encouraged consumers to substitute mixed retailers with supermarkets and hypermarkets. In addition, a more difficult economic situation in the country forced Ukrainians to save on non-grocery products and purchase only essential goods.

Competitive Landscape

Mixed retailers remained a very fragmented channel which comprised of independent retailers. Due to this, there was no clear leader in terms of retail value sales in 2014. The location of mixed retailers is a highly important competitive factor, especially in mid-sized cities and towns, because a good location can bring a high flow of customer traffic, positively impacting sales.

Full Report Details at
- http://www.fastmr.com/prod/960589_mixed_retailers_in_ukraine.aspx?afid=302

Industry Prospects

Mixed retailers is expected to record stagnant average value growth at constant 2014 prices and a marginal increase of 1% on average for the number of outlets. The key factor influencing this performance will be the recession, with Ukrainian consumers facing rising prices and inflation, as the government struggles to address its budget deficit. As spending will continue to fall, particularly in non-essential goods, this will have a significant impact on the performance of mixed retailers, which frequently straddle a wide spectrum of product areas.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Mixed Retailers channel in Ukraine?
* Who are the leading retailers in Ukraine?
* How are mixed retailers competing against the growth of grocery retailers?
* Are consumers switching towards value retailers or moving upmarket?



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