"Mixed Retailers in Australia" Published

In 2015, one of the most important factors impacting mixed retailers was the liquidation of Retail Adventure Pty Ltd. Although the company went into voluntary administration in 2012, it continued to operate through the variety store Crazy Clark's and the mass merchandiser Sam's Warehouse until 2014, when it was placed into liquidation. As result, 180 outlets were closed (56 Sam's Warehouse and 124 Crazy Clark's) impacting the overall performance of mixed retailers.

Competitive Landscape

In 2015, Wesfarmers Ltd continued to lead mixed retailers with a 37% value share. The company continued to strengthen its position under its brands Kmart and Target, ranked first and third in mixed retailers. During the year, Kmart was the best performer, with its value share increasing from 20% to 21%. The company benefited from improvements across several processes including procurement, supply chain and distribution, which resulted in higher efficiencies. In addition, the frugality trend also had a positive impact on Kmart’s performance, with customers buying products that traditionally they would only purchase from specialised stores at higher prices. Kmart responded to this demand through its in-house design team.

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Industry Prospects

Mixed retailers is expected to grow by a 2% value CAGR at constant 2015 prices over the forecast period. Although competition from specialist retailers is expected to continue, several key players within mixed retailers invested significant resources to streamline and improve their business structure with positive results, including David Jones, Kmart and The Reject Shop, which is expected to have a positive impact on the category over the first three years of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Mixed Retailers in?Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

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