"Homeshopping in the US" Published

Homeshopping continued to decline in 2015 as it continued to suffer at the hands of internet retailing. The category’s overall performance continued to be broadly shaped by other homeshopping, with the two leading players in the channel being health retailers. The majority of homeshopping categories registered a decline in 2015. This was due to extensive competition from both internet and store-based retailers. The current value growth in 2015 was in line with CAGR of the review period.

Competitive Landscape

1-800-Flowers.Com posted the strongest increase in value sales in 2015. The company benefited from the acquisition of Harry & David in September of 2014. As a result, its overall sales, from both the internet and homeshopping, rose by a significant 62% in 2015. The company’s homeshopping service performed even better than its internet service, registering an increase of 68%. The company’s strategic acquisition aided its performance within homeshopping.

Full Report Details at
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Industry Prospects

The impact of internet retailing on homeshopping is expected to continue to be seen over the forecast period. Competition from other store-based channels is also set to adversely affect the category. It is expected that the sales performance will be broadly driven overall by other homeshopping, mainly prescription drugs via mail order. CVS and Walgreen are likely to continue to lead homeshopping thanks to the strength of that category. Overall, a value CAGR of -3% at constant 2015 prices is expected over the forecast period. Over the long term, most categories are likely to continue on a downward trajectory due to increasing competition from both store-based and other non-store channels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in USA?
* What products continue to sell well through the homeshopping channel?

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