"Homeshopping in Taiwan" Published

Current value growth in homeshopping remained sluggish in 2015, with the channel adversely impacted by competition from more dynamic internet retailing.

Competitive Landscape

Fubon Multimedia Technology Co Ltd became the leading player in homeshopping in Taiwan in 2015. The company has a strong presence in both homeshopping and internet retailing and over the latter part of the review period sought to improve integration between the two channels. With better cross promotion of key products and consistent branding, the company increased its sales and better appealed to consumers.

Full Report Details at
- http://www.fastmr.com/prod/1113556_homeshopping_taiwan.aspx?afid=302

Industry Prospects

Homeshopping is expected to register a value CAGR decline of 1% at constant 2015 prices over the forecast period. Competition particularly from internet retailing will pose the greatest threat. Trust in television homeshopping has been falling following issues with quality and counterfeit products. The popularity of and access to other channels will likely make it difficult to halt this.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Homeshopping in?Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Taiwan?
* What products continue to sell well through the homeshopping channel?
* How is the homeshopping channel being affected by the growth of internet retailing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Homeshopping in Indonesia
- Homeshopping in China
- Homeshopping in the United Arab Emirates
- Homeshopping in Canada
- Homeshopping in France