"Home and Garden Specialist Retailers in Russia" Published

From: Fast Market Research, Inc.
Published: Fri Aug 21 2015


Retail current value sales growth of home and garden specialist retailers fell from 10% in 2013 to 8% in 2014. Economic slowdown, decrease of investment flow and limited lending opportunities for business in Russia created unfavourable conditions for the channelís dynamic development.

Competitive Landscape

During 2014, competition among home and garden specialist retailers escalated. While multinational players continued to expand in smaller cities in Russiaís regions, a range of local companies had to leave the market unable to survive price wars from hypermarkets. To resist increasing competition, regional chained retailers had to review their strategies and focus on cost optimisation. Among possible solutions, companies emphasised the development of direct imports, an increase in supply share of Russian manufacturers, optimisation of product range with shift to medium and economy segments, and development of online sales. The channelís competitive environment remained highly fragmented in 2014. Value share of others reached 75% and volume share of 90% for outlets. The top nine home and garden specialist retailers combined to generate 23% share of total retail value sales, which was marginally higher than in 2013.

Full Report Details at
- http://www.fastmr.com/prod/1032319_home_garden_specialist.aspx?afid=302

Industry Prospects

Home and garden specialist retailers in Russia is expected to increase by a value CAGR of 4% at constant 2014 prices over the forecast period, rising to RUB1.6 trillion in 2019. Growth rates are expected to slowly increase over the forecast period after a drop in 2014. Economic slowdown, decreased disposable income and deceleration in the housing market will determine sluggish development of the channel until 2019. Homewares and furnishing stores will increase by a value CAGR of 3% at constant 2014 prices over the forecast period, rising to RUB500 billion in 2019. A decline in consumer demand and weak economic development will inhibit growth of homewares and furnishing stores.

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