"Home and Garden Specialist Retailers in Romania" Published

For much of the review period, economic concerns led to many consumers postponing more expensive purchases. However, a rise in disposable income levels in the last two years of the review period encouraged stronger spending in 2014 and 2015. Homewares and home furnishing stores notably benefited from a rise in furniture sales in these years, with this channel thus achieving a strong 6% current value growth in 2015 over the previous year. Good-quality solid wood furniture notably performed well, as did furniture offering distinctive finishes and contemporary design.

Competitive Landscape

Dedeman is the leading player in home and garden specialist retailers, accounting for 30% value share in 2015. The company's eponymous chain is a strong leader in home improvement and gardening stores, accounting for close to 47% value share in 2015. This company also saw the strongest overall share gain in home and garden specialist retailers in the year with an increase of almost one percentage point. This was partly thanks to ongoing outlet volume expansion, with the company adding an additional two large outlets to its network to reach 35 stores. The company also relocated its outlet in Suceava, moving to a huge two-level store covering 13,700 sq m, with this offering twice as many products as the previous outlet and a large furniture showroom. This store was specially constructed by the company at a cost of €13 million. In addition, the company benefited from major upheavals for many of its leading competitors in the last three years of the review period.

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Industry Prospects

Low house prices are however likely to persist, which will deter consumers from investing in improving their properties or indeed selling properties unless necessary. Urbanisation could also result in a shift towards rented properties, which will further hinder the channel. Population decline will furthermore result in ongoing decline in the number of households and also reduce the need for property extensions. As a result, home improvement and gardening stores is expected to see value growth at constant 2015 prices slow slightly to 8% in the forecast period, down from 11% in the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.



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