"Health and Beauty Specialist Retailers in Peru" Published

Drugstores/parapharmacies remains the most successful format in the health and beauty specialist retailers’ environment, accounting for 63% of overall value sales in the category in 2015. This scenario can be explained by several factors. Firstly, parapharmacies frequently invest in opening outlets within districts in Lima and cities in provinces where untapped demand exists. Secondly, tight competition amongst chained parapharmacies determines that leading players offer periodical discounts, promotions for specific groups such as elderly consumers, and free medical consultations on specific days. In addition, some consumers are increasingly opting to purchase personal care products through these outlets, as they usually carry lower unit prices than those offered within modern grocery retailers.

Competitive Landscape

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Parapharmacy Eckerd Perú continued to lead health and beauty specialist retailers in Peru, with a 25% value share in 2014 on the strength of its leading share in the large drugstores/parapharmacies category, where it accounted for 39% of value sales in 2015. The company benefits from a strong network of outlets which guarantee its presence in every main and second-tier city in the country. In addition, Eckerd Perú relies on competitive prices and implements TV commercials where clients provide testimonies regarding the discounts and quality of products. As a result, Eckerd Perú maintained its previous year’s value share.

Industry Prospects

Value sales of health and beauty specialist retailers are expected to rise at a CAGR of 3% at constant 2015 prices over the forecast period. This is slightly slower than the review period CAGR. Growth will be primarily driven by the continuing expansion of drugstores/parapharmacies, as well as by the expansion of other healthcare specialist retailers and optical goods stores to a lesser degree. Whilst parapharmacies will open outlets in second-tier cities in the provinces, optical goods stores are expected to continue expanding through the opening of stand-alone outlets in high traffic areas and shopping centres, as well as through small concession stands in new supermarket and hypermarket outlets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.



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