"Electronics and Appliance Specialist Retailers in Denmark" Published

Internet retailing was a strong threat to the performance of electronics and appliances specialist retailers in Denmark in 2015, although this was also a trend over the rest of the review period. Consumers used digital devices to learn about available brands and compare prices between retailers. Due to marketing methods and additional services that are available over the internet such as product delivery or free installation in customers’ homes, more consumers completed a purchase over the internet. This had a negative impact on store-based retailers in electronics and appliances in Denmark. Due to the negative performance of value sales over the review period, the number of store-based outlets also declined.

Competitive Landscape

Elgiganten continued to lead the competitive environment in electronics and appliance specialist retailers in Denmark in 2015. The company gained strong share throughout the review period to hold a value share of 24%. The brand El Giganten is known for offering all types of electronics and appliances. The chain has a wide outlet presence across Denmark with representation in popular locations, such as shopping centres, to reach as many consumers as possible. Furthermore, El Giganten has a good reputation for professional employees that provide good customer service and advise consumers on brands. In addition, El Giganten runs strong marketing campaigns across all media channels to maintain a high level of consumer interest.

Full Report Details at
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Industry Prospects

The performance of electronics and appliances specialist retailers in Denmark is not projected to change over the short, medium or long-term, with value sales predicted to record a -3% CAGR at constant 2015 prices. Consumer behaviour will not dramatically change over the forecast period. They will increasingly use the digital channel to review and find products, and marketing campaigns and additional positioning will convince them to complete the purchase through internet retailing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Electronics and Appliance Specialist Retailers in?Denmark market research report includes:

* Analysis of key supply-side and demand trends

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