"Direct Selling in Norway" Published

The direct selling industry in Norway continued to be dominated by women in 2015. According to the Norwegian Direct Sellers Association, 75% of the industry’s 85,000 direct sellers or employees in Norway are women. Women tend to see direct selling as a hobby as well as a means of earning extra money. Selling cosmetics in particular is often seen by women as an excuse to get friends together and turn it into a social event. 95% of all direct sellers in Norway work on a part-time basis. Many women are choosing to reduce the number of hours they work as they get older and have children, with direct selling often seen as an extra activity which can fill time and supplement incomes.

Competitive Landscape

Nu Skin Norway AS remained the leading company in direct selling in 2015 with a value share of 20% and sales of NOK252 million. This American giant continues to enjoy success in Norway thanks to a strong and varied product selection, which is particularly focused on delivery quality in skin care. An increase in the popularity of anti-ageing products in recent years, particularly among Norwegian women in their 30s, has helped Nu Skin to maintain its prominent position in direct selling in Norway.

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Industry Prospects

Direct selling is set to perform solidly over the forecast period, posting overall value growth of 2% at constant 2015 prices. Growth over the forecast period will be tempered by the further development of internet retailing. Apart from the wider product selection and lower prices which consumers will increasingly be exposed to over the forecast period, the convenience of better websites and improved delivery services, among other things, will turn many consumers away from direct selling.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Direct Selling in?Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic?values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

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