Recently published research from Euromonitor International, "Juice in Canada", is now available at Fast Market Research
[USPRwire, Fri Jun 13 2014] Juice continued to slip into a decline in 2013: products are among the most expensive within soft drinks. In 2013, juice recorded 2% total volume decline, which was marginally higher than what was recorded over the review period. The reason for the deepening trend is not only rooted in the economic conditions but also in the consumer perception of packaged juice.
Competitive Landscape
Juice is quite fragmented and the top five companies Nova Trade OOD, Coca-Cola HBC, Balkan Beverages Co, Aspasia 92 OOD and Tymbark Bulgaria EOOD held combined off-trade value share of 50% in 2013. Both local and multinational companies compete for dominance in juice. The local companies compete on the basis of marginally lower prices, compared to the multinational brands such as Cappy, Pfanner and Rauch. However, the increasing production and operational costs levelled out prices in some categories such as reconstituted 100% juice. This is the reason for the intensive launch of cheaper products in juice drinks in 2013.
The forecast for juice is bright - the economic recovery and increased advertising activity of the top players are expected to reverse the negative volume development trend witnessed during the review period. As a result, total volume and total value (constant 2013 prices) CAGRs of 3% are expected, while during the review period they were -2% and -3% respectively. The trend towards buying naturally healthy products is expected to be stronger over the forecast period and juice will benefit from it. Manufacturers are likely to emphasise that juice is an easy and convenient way to secure the daily fruit intake.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruit/Vegetable Juice industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fruit/Vegetable Juice in Bulgaria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Fruit/Vegetable Juice in Bulgaria?
* What are the major brands in Bulgaria?
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