New Beverages research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Fri Jun 13 2014] The large growth in popularity of SodaStream played a significant role in driving concentrates sales in 2013. SodaStream - a home carbonation product - was bought by the Israeli Soda Club Group, and has since seen great success. SodaStream re-launched new product lines during the latter half of the review period with great success, including in the Israeli market. Both adults and children enjoy SodaStream-made carbonate drinks thanks to convenience, custom-made characteristics and expense savings.
Competitive Landscape
The competitive landscape in this category did not change significantly. Osem Food Industries Ltd continued to dominate, gaining over one percentage point and accounting for a 55% volume share in 2013. Osem benefits from its long-known established brand, Asis. Asis has two product lines in the category - its vitamin-added, fruit flavoured syrup, Vitaminchik, which is the best-selling concentrate in Israel, and its economy, eponymous brand.
The expected concentrates volume CAGR for the forecast period is 5%; greater than the review period volume CAGR. The expected growth is due to SodaStream's popularity and as a result of health trends, as consumers prefer making carbonates themselves with concentrates of their choice. The same applies for consumers with children.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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