Recently published research from Euromonitor International, "Refrigeration Appliances in Canada", is now available at Fast Market Research
[USPRwire, Mon Feb 02 2015] Slow economic growth and a decline in housing sales and starts in Canada over 2014 had a negative impact on retail sales of refrigeration devices. Although official statistics indicated an improvement in the national employment rate, the underlying details demonstrated that many new jobs created over the year were wage based, thereby not creating new household wealth but merely allowing a modest income. With real household income levels showing little signs of improvement in 2014, many consumers delayed upgrading existing refrigerators as household budgets continued to focus on essentials.
Whirlpool led the category in 2014 with a 23% volume share, registering growth in its higher-end KitchenAid line. Despite declining sales for the company’s entry level Amana and Inglis brands, the rising popularity of KitchenAid with the shift to premium in refrigeration maintained the company’s leading position. Whirlpool’s Maytag was repositioned as a high-end brand with models offering multi-door modern design and full features, while Whirlpool was positioned as a mid-tier brand that offered modern features and styles at mid-range price points.
Industry Prospects
Demand for refrigeration appliances is expected to remain tepid over the forecast period, although improvement in the economy and the housing industry will likely drive modest growth over the five years to 2019. The Canada Mortgage and Housing Commission anticipates housing starts and sales to improve from 2015, and with the standard lag between permit issuance and build activity, it is anticipated that the home appliance category will pick up in 2016. Forecast growth for refrigeration appliances is expected to gain momentum after that, with a CAGR of 1% in volume for the period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Refrigeration Appliances in Canada market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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