New Consumer Goods market report from Euromonitor International: "Sets/Kits in Bolivia"
[USPRwire, Wed Jun 25 2014] Sets/kits in Bolivia is a category of products which are mainly purchased as gifts for special occasions. The majority of Bolivian consumers purchase sets/kits with the intention of giving them as presents for birthdays, anniversaries and during the Christmas holiday season and for this reason sales in the category peak towards the end of the year. As such, during 2012 all of the leading companies in sets/kits reduced the range of products they offer to one or two sets during the holiday season, with one or, in some cases, no sets at all available at other times of the year. Fewer companies are offering sets/kits in Bolivia and the variety of products on offer in the category at the end of the review period was very limited as a result. However, direct selling companies such as Avon continue to offer a reasonably wide range of sets/kits throughout the year.
Beiersdorf Bolivia Srl remained the leading player in sets/kits in Bolivia during 2012 with a 68% value share. The company maintains a strong position within sets/kits and is able to take advantage of its strong distribution network which is able to reach consumers from all of Bolivia’s socioeconomic segments. The company invests considerable sums in developing and marketing its sets/kits, particularly during the Christmas shopping season, when sales of sets/kits tend to peak. The company strongly supports sales of its sets/kits for women and men through various point-of-sale activities.
Industry Prospects
Sets/kits in Bolivia is expected to increase in constant value at a CAGR of 4% over the forecast period. This healthy performance is most likely to be driven by high unit price increases rather than volume growth. The more limited availability of sets/kits in Bolivia during 2012 is likely to continue during the forecast period. Consumers who were previously accustomed to purchasing sets/kits during the holiday season are now likely to be forced to purchase products separately and make their own gift sets.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sets/Kits industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sets/Kits industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sets/Kits in Bolivia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
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