Recently released market study: Retail Tissue in the Netherlands
New Consumer Goods market report from Euromonitor International: "Retail Tissue in the Netherlands"
[USPRwire, Wed Jun 25 2014] Due to uncertain economic conditions, there was a shift in Dutch society from going out for dinner to arranging a dinner at home. In this different way to enjoy life there was interest in more comfortable and luxurious retail tissue products in the Netherlands. Consumers increasingly sought more luxury products, if possible, with lower prices. Subsequently, several private label companies turned their product ranges to more luxury products at lower prices than premium brands.
Competitive Landscape
In 2012 the share of private label products was continue to grow slightly in an increasing market at a combined share of 50%, leaving only two main brands in tissues with which to compete: Kimberly-Clark which shows just a slight volume decline of less than -1% volume and 5% value growth in 2012 and SCA Holding which had 72% value growth after acquiring Georgia Pacific Tissues in Europe
Industry Prospects
As economic prospects did not improve in 2012, the retail tissue market in the Netherlands has to face a somewhat contradictory search for more comfort and higher quality as a consequence of the fact that people tend not to go out for dinner so frequently instead seek more luxury at home. On the other side of the socio-economic spectrum the negative impact of recession will work through in the search for cheaper purchases in the tissue product categories, which will affect further growth of private label products in the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Tissue industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Retail Tissue in Netherlands market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Retail Tissue in Netherlands?
* What are the major brands in Netherlands?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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