Fast Market Research recommends "Nappies/Diapers/Pants in Germany" from Euromonitor International, now available
[USPRwire, Wed Sep 03 2014] Even though the birth rate in Germany declined up until 2012, resulting in a constantly shrinking consumer base for nappies/diapers/pants, a slight upward tendency was observed in 2013. Not only did the number of 3-year-olds increase, but more parents also started using larger and slightly more expensive types of diapers earlier and for longer, thereby enabling the category to achieve positive current value growth.
Competitive Landscape
Procter & Gamble continued to dominate nappies/diapers/pants in 2013. The company increased its value share by more than half a percentage point to 59% thanks to a good performance from its well-known and trusted Pampers brand. The company's long experience and vast international resources mean it is able to offer a wide selection of different diapers and pull-up pants for babies of every size and life stage. In addition, it also enjoys a large and loyal customer base.
After several years of decline, the birth rate in Germany saw a slight increase in 2013 and is expected to increase even further from 2015 onwards. An increase in the potential future consumer base in combination with expected further rises in average unit price are set to result in the category posting a value CAGR of 2% at constant 2013 prices over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Germany market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Nappies/Diapers/Pants in Germany?
* What are the major brands in Germany?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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