New Consumer Goods market report from Euromonitor International: "Wipes in Taiwan"
[USPRwire, Wed Sep 03 2014] Wipes have benefited from a variety of lifestyle changes in recent years. In terms of home care wipes, busier lifestyles, longer work hours and more dual-income households have led to increasing demand for more convenient and effective products to ease the pressure of household chores. As such, home care wipes value sales increased by 3% in 2013, a faster rate than in the previous year.
Competitive Landscape
United Charm led wipes with a 16% value share in 2013, with a presence in both dry electro-static wipes and baby wipes. The company's lead was mainly supported by its strong position in baby wipes, with the established presence of Mamy Poko in nappies/diapers/pants helping to gain parents' trust in the brand's wipes. The increase in birth rate in 2012 has boosted sales of baby wipes, benefiting United Charm's market share.
Wipes is expected to register a positive value CAGR of 2% at constant 2013 prices over the forecast period. Sales will continue to benefit from consumers' demand for convenience, particularly the easing of the pressure of household chores. Consumers' increased health consciousness, and in turn cautiousness about personal hygiene, will be another driver of growth in wipes in the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Taiwan market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wipes in Taiwan?
* What are the major brands in Taiwan?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
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