New Report Available: Cotton Wool/Buds/Pads in Estonia
Fast Market Research recommends "Cotton Wool/Buds/Pads in Estonia" from Euromonitor International, now available
[USPRwire, Wed Aug 27 2014] The general improvement in the economic situation of consumers has led them to adjust new consumption habits as these changed significantly during the times of recession when saving became the primary goal. In 2013 however, Estonians began to put more emphasis on the quality of cotton wool/buds/pads as they were looking to purchase these products in the store. However, price remains important for lower income consumers. Cotton wool/buds/pads are mainly purchased by women in Estonia and are used for cosmetic purposes, such as make-up removal etc.
Competitive Landscape
Paul Hartmann leads cotton wool/buds/pads with a value share of 25% in 2013. The company offers the Bel brand which is seen as affordable yet a good quality product by the local consumer. The followers were Friends SIA with a value share of 23% and Selefa Trade AS with 7%. The leading companies are offering a range of different products within the category that has generally been very fragmented in terms of brands. It is not easy to win share as many consumers do not pay attention to brands at all when they grab the product from the store shelves. This is why premium positioning and attractive packages are rather important and the leaders of the category have managed to provide this for their brands.
Cotton wool/buds/pads category is expected to see positive growth over the forecast years as consumer purchasing power is increasing and price is no longer considered the primary factor impacting purchase decisions. The improving financial situation allows consumers to shop more freely and they are expected to start purchasing more non-essential products, including cotton wool/buds/pads. However, as the per capita consumption is already rather high, significant growth to volume sales is not expected.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cotton Wool/Buds/Pads in Estonia market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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