Gardening in the United Kingdom - New Report Available

New Consumer Goods market report from Euromonitor International: "Gardening in the United Kingdom"

[USPRwire, Mon Jun 23 2014] Gardening sales saw a 1% decline in current value terms in 2012, reaching a total value of £4 billion. The year started with a drought alert, and then experienced a very wet spring and summer that spoiled the most important period of the year for the category’s revenues and the opportunities provided by the long Jubilee weekend in June. The economic recession, which continues to affect consumers’ spending, is also having an impact on the type of items that consumers buy, with smaller ticket items preferred over big ticket items.

Competitive Landscape

With many small companies operating in the category, fragmentation is the main characteristic of gardening. The largest share belongs to private label, which remains very strong given the predominance of home improvement and garden centres and hypermarkets as distribution channels, which give these retailers the opportunity to encourage customers to buy their own branded products.

Full Report Details at
- http://www.fastmr.com/prod/838035_gardening_in_the_united_kingdom.aspx?afid=302

Industry Prospects

Gardening is expected to record a 1% CAGR in constant value terms in the forecast period. It will therefore perform better than in the historic period when it declined by -3% GAGR in constant terms as a result of the 2008 economic crisis that affected consumer spending.

Gardening Market Research