Stonebridge Companies introduces hip new brand to Colorado



[USPRwire, Fri Jan 16 2009] The sassy Aloft hotel brand makes its debut in Denver. Aloft Denver International Airport opened on December 11, 2008 in Gateway Park, a mixed-use business park surrounded by several new neighborhoods east of the downtown metro area. The urban-influenced design, accessible technology, style, and social atmosphere provide a total sensory experience for culture-conscious travelers.

Aloft Denver International Airport
Denver-based Stonebridge Companies, a leading franchise development and management company for Hilton Hotels, Marriott International and Starwood Hotels and Resorts, has partnered with Starwood to bring this $25 million hotel to Colorado. A year in the making, this five story, 90,000 square foot stylish property houses 144 loft-inspired guest rooms. The evocative open floor plan concept with high, nine-foot ceilings and large windows creates an open and airy atmosphere unique to hotel room designs. Central to each guest loft is the ultra-comfortable Aloft signature bed. The sleek bath has an oversized shower with bliss® spa amenities. An ingenious connectivity center is a combination of high-tech office and entertainment center featuring a digital camera, wireless internet access and a plug-and-play station for multiple electronic devices such as PDAs, cell phones, mp3 players and laptops all linking to a 42-inch flat panel HDTV for optimal sound and viewing.

w xyz
When the lights are dimmed, w xyz comes alive as an oversized video wall displays a different sunset each night. The weekday Twilight Happy Hour features “sips”, the Aloft definition of cocktails, such as the Lychee (a rare sub-tropical fruit from South China) Martini and the Passion Fruit Mojito. Groups of friends can partake in the Pitcher Program, a pitcher of signature specialty drinks with four glasses featured weekly. For those who can’t decide which concoction to try, the Decisionizer 3000 is a fun interactive cocktail decision maker. Diva DJ Night is every Thursday, an eclectic mix of music incorporating an element of theater, movement and entertainment creating an underground, edgy, impromptu and sexy vibe.

re:mix
The Aloft brand encourages social interaction so provides a variety of game tables in the re:mix lobby where guests can meet new friends. Complimentary wireless internet is accessible throughout the entire hotel.

re:fuel
Savory or sweet snacks are available around the clock at re:fuel pantry. Sesame Noodles and Spring Rolls with Soy Ginger are some of the “hot bites” on the menu. The “big bites” selections feature coconut chicken tenders, pulled pork burritos, chicken parmesan sandwiches, grilled veggie and cheese wraps, an Italian Stallion sandwich, margarita pizzas, and Buffalo Bob chicken wraps.

from the management
Navin Dimond, President and Chief Executive Officer of Stonebridge Companies, says, "Everything about Aloft Denver International Airport is designed to appeal to a whole new generation of travelers who expect their lodging to reflect their lifestyle. Savvy travelers and professionals from the area will enjoy the playful atmosphere at the w xyz bar."

get the party started
meetup.com groups will be using w xyz as a meeting venue using the social environment to connect with those sharing the same passions and interests. The metromix group will be the first to mix, meet, and mingle with the 9News staff for a holiday party on December 18 at 5:00 pm. Everyone is welcome to attend. Participants can enjoy a sip or two of the trademark Lychee martini or the featured holiday w xyz Peppermint Martini. Those who bring their meetup.com profile will receive a second libation on the house.

special rates
Special opening rates will be offered for a limited time. Check Alofthotels.com/denverairport for details.

Aloft Denver International Airport
16470 East 40th Circle
Aurora, Colorado 80011
303.371.9500
www.Alofthotels.com/denverairport
discover the new tWist in travel

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About Stonebridge Companies
Founded in 1991 by Navin C. Dimond, Stonebridge Companies is a privately owned, innovative hotel management company headquartered near Denver, Colorado, which has developed over 60 hotels and operated more than 75 lodging properties. Currently, Stonebridge Companies operates nearly 40 hotels comprising approximately 6,000 guest rooms in Alaska, Arizona, California, Colorado, Florida, Nevada, Utah, Virginia and Washington. The diverse portfolio includes select-service, extended stay, mid-scale and full-service hotels in primary and secondary markets. For detailed information, visit www.StonebridgeCompanies.com.

About Aloft
Carrying the DNA of W Hotels, Aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude at an affordable price. The first Aloft hotels opened in 2008, with 500 properties worldwide expected by 2012. See more at www.Alofthotels.com.

About Starwood Hotels & Resorts, Worldwide
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien and the recently announced Aloft and Element Hotels. Starwood Hotels also own Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Company: Stonebridge Companies
Contact Name: Adrienne Pumphrey
Contact Email: apumphrey@sbcos.com
Contact Phone: 303.785.3147

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