Acision equips Vodafone Fiji for MMS and mobile internet

From: Acision
Published: Tue Aug 14 2007

Acision today announces that Vodafone Fiji has selected its Speed Browsing mobile internet and Easy MMS solutions, which incorporates a high performance Multimedia Message Service Centre (MMSC), to enable local processing of mobile content. The two systems will enable Vodafone Fiji to offer subscribers fast mobile internet, multimedia messaging and content, removing the requirement to route internet and MMS traffic through neighbouring Vodafone Australia’s systems.

Vodafone is Fiji’s leading mobile operator and is in a unique position to shape the country’s mobile data services. With a culturally diverse population that has broad recreational interests, from Bollywood films to rugby, Vodafone Fiji wanted to ensure it was providing its customers the best service and experience. Up until now, all Vodafone Live! and MMS traffic has been routed via the Vodafone Australia network, and the expense of long-lining content through sub-sea cabling has limited the amount of content available to Fijian subscribers.

Vodafone Fiji recognized the need to invest in its own local infrastructure so turned to Acision to replicate the service it already successfully provides for Vodafone Live! in Australia. Speed Browsing, Acision’s mobile internet solution ensures that internet content is delivered quickly to the user’s handset while Acision’s Easy MMS solution will enable Vodafone Fiji to support P2P, A2P and P2A multimedia messages for its customers. It is also an essential element in the increasingly interactive nature of mobile Web 2.0 and the potential that MMS provides for mobile blogging, both for uploading user-generated content and getting that content pushed. This will boost both browsing and messaging traffic.

Avanthi Senaratne, Chief Marketing Officer of Vodafone Fiji, commented: “The Fijian mobile content market is beginning to mature and it is important that we are in a position to capture these changing needs and have faster go-to-market strategies. With the market demonstrating such significant interest in mobile content services, it is a natural step for us to enhance our local support infrastructure for those services, with the aim of replicating the success that Vodafone Live! has seen in other markets. Based on its portfolio of world-class messaging and mobile internet solutions, and its global track record, Acision was the only choice for Vodafone Fiji when we looked for a strategic partner to help us deliver innovative services to our customers.”

Boudewijn Pesch, Managing Director for Acision in Asia Pacific added: “Mobile internet strategies are becoming increasingly important as a revenue source in both high saturation and developing markets. This is an exciting extension of our footprint into a new market, building on our proven implementation with Vodafone Australia and this is testament to our strong reputation and relationship with Vodafone globally.”

Mobile internet uptake has long been hampered by the shortcomings of the user experience. Acision’s Speed Browsing will allow Vodafone Fiji to encourage subscriber usage by providing a fast and reliable service, finally meeting customer expectations for true mobile internet. With the internet increasingly becoming a platform for interaction rather than a simple information source, Speed Browsing allows operators to make next-generation Web 2.0 internet services viable on mobile handsets. Rich multimedia content such as blogs, photo and video sharing are now an integral part of the mobile internet experience.


About Acision
Established in June 2007, Acision launched with more than 300 clients, serving over one billion customers worldwide. Renowned for its progressive, exciting and agile philosophy of innovation along with assured service delivery, Acision enables network operators, service providers, broadband operators and content owners to increase revenues, enhance customer loyalty and capitalise on the opportunities offered by convergence. With over 43 years of experience, Acision leads the market in Intuitive Messaging, Intelligent Charging, Content Enablement and Customer Intelligence Management. Acision is the partner of choice in high volume mobile data services with over 50 per cent of global messaging traffic generated through its platforms.

Acision was formed following the purchase of LogicaCMG’s Telecoms Products business for £265m (US $525m), by a consortium led by Atlantic Bridge Ventures and Access Industries. The company employs approximately 1,700 people in 22 countries across six continents, and launched as a half billion US dollar company. More information is available at

About Vodafone Fiji
Vodafone Fiji Limited is part of Vodafone Group Plc, a leading mobile communications company with over 200 million proportionate customers worldwide. Vodafone Fiji which is a partnership with Telecom Fiji provides mobile telecommunications services to 300,000 Fiji customers. The global company has equity interests in 26 countries and partner networks in a further 33 countries, the largest global footprint.

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Radha K. Raman
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Scott Allen
Global Marketing Director, Acision
Tel: +44 (0)118 965 9200

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Hotwire PR
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Company: Acision
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Contact Phone: +65 64157840

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