Alternative Technology Signs Distributor Agreement with Macrovision

From: Alternative Technology
Published: Wed Sep 12 2007

Alternative Technology, a leading specialty distributor of thin-client/server-based computing, edge infrastructure, virtualization, and government-approved security solutions, today announced that it has signed a value-added distribution agreement with Macrovision Corporation (Nasdaq: MVSN), a leading provider of solutions that protect, enhance and distribute digital goods to consumers across multiple channels.

Under the agreement, Alternative Technology will promote and distribute Macrovision’s AdminStudio® and Workflow Manager products to its network of 3,000 resellers in the United States and Canada. This includes the latest version of AdminStudio, version 8.5, which has been tested compatible and received Citrix Ready™ designation for Citrix Presentation Server™ 4.5, the de facto standard for delivering Windows applications at a lower cost.

“This agreement represents a major enhancement to our Citrix Presentation Server offering in the area of application streaming,” said Tom Zorn, executive vice president, Alternative Technology. “Macrovision’s leading-edge offering, AdminStudio enables VARs to provide their customers with the tools to efficiently package, test and deliver applications across the enterprise using Citrix Presentation Server 4.5.”

AdminStudio allows IT departments to quickly prepare reliable MSI and virtual packages for deployment to Windows operating systems, including Windows Vista®. The new release of AdminStudio includes the recently announced InstallShield® 2008 product as a built-in package editor, which further eases the deployment and migration of applications in Windows Vista and virtualized environments. By using AdminStudio 8.5 with Citrix Presentation Server 4.5, IT administrators can ease their workloads by automating the process of converting legacy applications to Citrix® profiles and cut costs associated with preparing applications for streaming in Citrix-driven network environments. Macrovision’s Workflow Manager product is designed to help IT departments centralize, streamline and control their software packaging process to maximize IT productivity.

"Citrix is in the business of solving IT and business challenges with a strategic, end-to-end application delivery system," said Al Monserrat, vice president, WW channels, strategy and sales, Citrix. “Macrovision and Citrix are working together with Alternative Technology to connect the dots for the channel and their customers with an application virtualization solution that delivers applications on demand, securely and reliably, both on and off the network.”

“As a strong Citrix Solution Advisor for North America, Alternative Technology will help bring Macrovision’s AdminStudio and Workflow Manager to new VARs and their customers," said Mark Bishof, executive vice president and general manager, Software Business Unit, Macrovision.

The relationship with Alternative Technology extends Macrovision’s distribution in North America, and brings additional value to Macrovision resellers through Alternative Technology’s focused product offering, advanced technical services and top-notch sales support.

About Alternative Technology
Alternative Technology is a leading specialty distributor for value-added resellers who need products and services targeted at thin-client/server-based computing, edge infrastructure, virtualization, security, and wireless markets. Driving the widespread adoption of leading-edge technologies by bridging the gaps between products and services to solve critical business problems, Alternative identifies business issues that are key to its markets and offer multivendor solutions that drive demand back through its reseller partners. Alternative Technology, headquartered in Englewood, Co., has offices in Ft. Lauderdale, Fla., Carlsbad, Calif., and Mississauga, Canada. Alternative Technology is a wholly owned subsidiary of Arrow Enterprise Computing Solutions, which is a business unit of Arrow Electronics, Inc. (NYSE: ARW). For more information, go to:, e-mail: or call toll-free: 800.544.7674 (USA), or 866.240.9991 (Canada).


Media Contact

Mark Rieger
Stanton & Associates Marketing & Public Relations

Alternative Technology, the Alternative Technology Logo, Follow the Wire, and the Follow the Wire logo are trademarks of Alternative Technology. Other company and product names may be trademarks of their respective owners. All information was correct at the time of publication but may have changed. Please check the respective websites for up to date contact information. ©Macrovision 2007. Macrovision and AdminStudio are registered trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.

Company: Alternative Technology
Contact Name: Mark Rieger
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Contact Phone: 303-520-4524

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