Published: Tue Apr 03 2007

The creation of high quality 3D images has just got simpler, thanks to a new product launched today by rendering experts ARTVPS.

The introduction of RayBox means that, for the first time, leading 3D rendering technology is readily accessible to visual artists and designers looking to get more from 3D image creation. The compact and powerful rendering solution brings outstanding rendering performance direct to the desktop - faster and better than any other solution available on the market.

ARTVPS’ RayBox gives creative freedom to anyone needing to create high quality, 3D images. Delivering high quality, realistic images simply and cost effectively makes RayBox a valuable addition to any digital artist’s portfolio of tools.

Brian Tyler, CEO of ARTVPS, said: “The versatility of computer generated imagery has meant 3D has become increasingly popular within commercial advertising and design arenas. ARTVPS understands the demands of high quality image creation and has developed solutions that are simple to use and integrate seamlessly into existing workflows. With RayBox we are introducing the benefits of high quality, 3D rendering to a new market of 3D artists”.

RayBox supports all the standard features of Autodesk’s leading 3D applications, 3ds Max and Maya, ensuring quick and easy integration into any studio. A simple plug-in interface provides access to ARTVPS’ physically-based rendering environment, which delivers real-world lighting, an advanced material library and accurate camera effects. Delivering unrivalled rendering performance, RayBox correctly models every detail of surface shading or shadow, refracted or reflected ray of light, resulting in a truly photorealistic final image.

ARTVPS: Notes to newsdesk
ARTVPS leads the way in the development of photorealistic rendering solutions that generate truly realistic images. Specialising in the development of 3D rendering technology, the company developed the first and only processor designed exclusively to accelerate ray tracing of 3D data. By providing customers with the highest image quality and the fastest rendering speeds available, ARTVPS offers businesses real competitive advantage. As such it is already the first choice for visualising 3D data in the automotive, architecture, product design and entertainment industries. The significant cost benefits and time savings are now also being realised by thought leaders in photography and post production where ARTVPS is revolutionising practices in marketing imagery.

Clients include: BSA Design, Chapman Taylor Architects, Paul Steelman Design, Skidmore Owings Merrill (SOM), Taylor Woodrow, and Virtual Artworks for architectural visualization; The 3DO Company, Codemasters, and IBM Interactive for interactive entertainment; Aardman Animation, Naxos Images, and Movida Production for film, video and broadcast production; Bombardier Aerospace, Burrows, Getty Images, Plysu/Nampak, Procter & Gamble, and Theseus Projects for design visualisation
Company: ARTVPS
Contact Name: Becky Lamont
Contact Email:
Contact Phone: 01223 566212

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