Female Entrepreneur in a Male-Dominated Industry
August is "National Women in Small Business Month" which makes this a great time to recognize successful females business owners such as Kimberly Kenney, founder of Silver Summit Development Group.
[USPRwire, Sat Aug 11 2007] Because August is “National Women in Small Business Month,” it seems like a great time to recognize successful female business owners in a male-dominated industry.
When homebuyers discover that Silver Summit Development Group is a female-owned and operated company, they begin to understand that perhaps the company’s unique business philosophy stems, in part, from the standpoint of a woman in a man’s world, and a market in which more and more women are making home-buying decisions.
After spending more than 10 years in the senior housing industry, Kimberly Kenney started Silver Summit Development Group in 2004. Her vision for the company appeals to all buyers, in that they are involved with the process of building and purchasing their homes without the hassles of running hither and yon to obtain financing, choose options, or even attend the final closing.
Ms. Kenney’s vision for the company always has been to deliver homes and communities where people can feel a connection to their neighbors, and find the things – like standard home features and community amenities – that truly matter to them. And with more than 93 percent of Silver Summit’s buyers over age 50, purchasing a home that meets current and future needs – both in built-in features as well as the social component - is important.
One-stop shopping is just one of the many things that sets Silver Summit Development Group apart from other builders and developers. “Anything a customer needs, he or she can find it right here in the community where their new home will be located,” Ms. Kenney says.
Silver Summit’s resources include a Resale Specialist to help sell an existing home, as well as downsizing and home-staging advice from an interior designer specializing in these areas. The Sales Centers feature an on-site design center where buyers can choose their optional features to customize their home. A preferred lender meets prospective homeowners at the Clubhouse or Sales Center to help secure financing needs. “Even our closing attorney comes to the Clubhouse, so homeowners can finish signing their paperwork right in their new community,” Ms. Kenney says.
The company has found that the happiest buyers are those who are educated in the building process of their homes. The company hosts a Builder Brunch & Learn event at the beginning of construction in a community, where homeowners and prospective buyers are invited to get acquainted with the builder and see homes under different phases of construction. The building team answers questions people may have about everything from materials that are used to the energy efficiency rating on windows and appliances.
Silver Summit Development Group’s Production Manager, Harold Clark, says working for a female developer has been a unique and positive experience. After more than 20 years in the residential building industry, he says that his experience with Silver Summit has helped him hone his skills as a builder and pay closer attention to those aspects of the building process that are important to buyers.
“Most builders don’t have marketing experience,” Clark says. “We always focus on building a good quality product, but now I focus on the things the buyers see from the street as well. It has helped me grow in the marketing aspect of the business.”
“We understand that you can buy a house from anyone,” Ms. Kenney explains. “We also know that listening to what our customers want in a home and their home-buying process helps create an experience they will be satisfied with in the long run.”
Attention to such details may be the result of Silver Summit’s feminine perspective, but quality construction and a pleasant customer service experience appeal to everyone, regardless of gender.
For more information on Silver Summit, visit www.silversummitinc.com.
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